A company’s brand identity is how that business/ brand wants to be perceived by consumers.
The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.
Brand identity is separate from brand image – the term for how consumers actually perceive the brand.
We encounter the term “brand strategy” in just about every brand discussion, but what does “brand strategy” actually mean? How does it fit into that dynamic matrix that includes a company, its products, its brands and its customers? And what makes a brand strategy “strategic”?
When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change – based on where you are, where you want to be and, most importantly, what the market is doing.
listen to your ideas 