Here’s 12 brand strategy principles to be the key to achieve business success.
1. Define your brand
It starts with your authenticity, the core purpose, vision, mission, position, values and character. Focus on what you do best and then communicated your inimitable strengths through consistency.
There are many examples of companies acquiring other brands but only to sell them off later because they don’t fit within the brand and its architecture.
listen to your ideas 