Branding Strategy

We encounter the term “brand strategy” in just about every brand discussion, but what does “brand strategy” actually mean? How does it fit into that dynamic matrix that includes a company, its products, its brands and its customers? And what makes a brand strategy “strategic”?

The secret ingredients to a sucessful branding strategy

When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change – based on where you are, where you want to be and, most importantly, what the market is doing.